7 tasks you can (and should) delegate to a VA for e-commerce & email marketing success!

Running an online business is not easy.

Whether you’re managing a growing e-commerce brand or building your customer base through email marketing (or more likely, doing both), there’s always something that needs doing.

But here’s the truth: you don’t have to do it all yourself.

A skilled Virtual Assistant (VA) can take care of those time-consuming, behind-the-scenes tasks that are crucial to your business - but don’t necessarily need your personal touch. By outsourcing smartly, you can spend less time juggling admin and more time focused on strategy and growth.

Here are seven tasks you can (and should!) delegate to a VA to support both your e-commerce and email marketing efforts:

1. Customer service & inbox management

Prompt, helpful communication builds trust - but replying to every customer question, handling returns, and keeping your inbox organised can be a full-time job in itself. A VA can manage customer queries across email, live chat, and social DMs, ensuring your clients get the support they need without you being glued to your inbox.

2. Product & content updates

Whether it’s uploading new items to your online shop, tweaking product descriptions, or making sure pricing and availability are accurate - your VA can take full control of product management. On the email side, they can update newsletters, templates, and automated campaigns with new products or seasonal content, keeping everything fresh and relevant.

3. Order processing & fulfilment support

From managing the back end of your online shop to tracking orders and coordinating with suppliers or fulfilment partners, your VA can make sure everything runs smoothly. If you offer digital products or services, they can also ensure delivery emails, downloads, and follow-ups are correctly sent.

4. Email campaign creation & scheduling

Email marketing is one of the most effective tools in your business - but it takes time to do it well. A VA can help design email templates, write or format content, schedule campaigns, and ensure everything is mobile-friendly and on-brand. A VA can even set up automated flows like welcome sequences or 'abandoned cart' emails to keep customers engaged on autopilot.

5. Analytics & reporting

If you’re not tracking performance, you’re guessing. A VA can pull reports from your e-commerce platform, email provider, or CRM to highlight what’s working (and what’s not). Whether it’s tracking email open rates, sales conversions, or best-selling products, they’ll give you the insights you need to make smart decisions.

6. List & inventory management

Your email list and your product inventory are two of your most valuable assets - and both need regular maintenance. A VA can help segment your email subscribers for targeted marketing, clean inactive contacts, and make sure your inventory is accurate, updated, and restocked when needed. No more overselling or sending emails to people who’ve stopped engaging.

7. Promotions, bundles & campaign support

Planning a sale? Launching a new product? A VA can help you set up everything from product bundles and discount codes to coordinating email campaigns and updating your website banners or shop sections. With the right support, you can run seamless promotions that actually convert - without the last-minute stress.

Delegating to a Virtual Assistant isn’t about giving up control - it’s about choosing where your time is best spent. By offloading these core tasks, you’ll not only free up hours in your week but create the breathing room to lead, grow and enjoy your business again.

Need help with your own e-commerce or email marketing tasks? Let’s chat - I’d love to support you in building a business that runs smoothly and sustainably.